One of the most challenging questions that most fundraisers find difficult to answer is why their project is actually needed. You know yourself why you want it and what a huge difference it will make, but it is the writing it down and telling the funder why it is needed that is often the hardest part of any application form.
One of the most common pitfalls people fall into when writing an application is thinking that just because there is a lack of something, it therefore means that it is needed. This certainly is not the case and you have to be prepared to fully evidence exactly why your project is necessary.
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