Blogs

Diary of a headteacher: Competing for new students

The competition for student admissions is fierce, but it is vital that we conduct ourselves properly as the open evenings begin, says our headteacher diarist

As we plunge into the student recruitment season I am bracing myself for one of the most crucial parts of the academic year. School budgets are driven by the number of students on roll in a school, so if schools don’t hit their pupil admission targets there can be significant sustainability concerns. Although we regularly hear about a shortage of school places, this time of year can be as nerve-wracking for headteachers as the build up to exam results.

This government has placed a great deal of emphasis on competition between schools and, whether we like it or not, it’s not going away any time soon.

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