Many businesses start a new year with intentions to commit to doing better with some task, whether budgeting, keeping that inbox number down, or doing better with their social media marketing.
To help you with the latter, I have put together some key ways you can breathe new life into your social media platforms this year, with either limited effort or by enjoying some fun along the way.
It's important to note that an organic (unpaid) social media presence alone probably isn't going to work as a standalone marketing effort. It needs to form a part of a more comprehensive marketing plan and work alongside other digital and non-digital marketing. That might be open days, referral offers or loyalty schemes; all of these should also have a social media campaign to bolster your efforts. Read on if you are wondering how best to approach your social media marketing now because we all know how changeable it is.
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