It is essential that nurseries promote themselves to keep occupancy levels high during these tough economic times.
In the past many owners have avoided marketing their business and done the bare minimum to keep places full, according to marketing and business development consultant Ian Brodie. Now, private nurseries are turning to self-promotion to maximise income. Spinney Day Nurseries has recently employed a marketing manager (see case study) and Nottingham-based Children 1st @ Breedon House is making effective marketing a priority this year to raise the profile of its 13 nurseries. It will soon launch a new website to highlight positive feedback from parents, the strength of its practice and to showcase its children's achievements. The group is also planning to enter business awards.
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