Nursery groups are embracing digital technology as a way of developing relationships with parents and boosting business.
The majority of nurseries now use social media, such as Facebook and Twitter, to provide parents with up-to-date information about what is happening at a setting and inform them about their child’s day. It is proving a powerful way of helping parents to feel they are staying close to their child.
At the seven-strong chain Snapdragons Nurseries, Twitter is used to engage with parents on a personal level. Manager of Snapdragons’ Grosvenor Nursery in Bath, Lyndsey Tanner, who won Manager of the Year at the Nursery World Awards 2013, sends individual tweets to parents and links to photos of their children on the group’s website.
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