spirit is seeing one nursery thrive. Meredith Jones Russell reports.
In the year of its tenth anniversary, with a fourth nursery about to open, family-owned chain Tiny Teddies Day Nurseries in Coventry and Warwickshire attributes its success to a sound commercial strategy - combined with a friendly, inclusive feel.
With more than £30,000 worth of ICT resources, including interactive whiteboards, Tiny Teddies aims to mirror the standard provided in schools. The group often takes on newly qualified teachers for a year before they go into a school classroom.
Tiny Teddies also runs a Monthly Madness scheme, which senior manager Jini Vyas likens to 'a lastminute.com for nurseries'.
'If a nursery finds it has spare places towards the end of a week, it offers a 25 per cent discount on attendance that day to keep the space filled,' she says.
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