Features

Nursery management: Editor's view

Rising costs across the board this year have meant that many nurseries have had to be content to tread water rather than embark on growth. Even with a sound business plan and strong local demand, nurseries still face the problems of parents struggling with the price of childcare, drastic cuts to subsidised training and the ongoing shortfalls in funding for the free entitlement.

Like any other business, a nursery cannot afford to stand still. Whether it represents a sizeable group or a single-site operator, its ability to keep its spending under close scrutiny, identify new patterns of childcare use and retain high-quality staff are what helps to keep it afloat.

Encouragingly, managers testify that the current climate is throwing up new opportunities. Some nurseries are finding their local authority needs their support to plug gaps in children's centres, placing them in a more financially favourable position. They are developing a more community-led approach to marketing, and joining together with other nurseries in cluster groups to make staff training more affordable.

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