Your nursery is in the middle of an ever-changing childcare market. In your area in the past year it is likely that some nurseries have changed services or offered new ones, been re-graded by Ofsted and changed prices, or even opened or closed.
Having a strong marketing plan means you have an idea of what is going on around you, can see where you sit in the market and make decisions to ensure your nursery is best placed to find new clients. It is about meeting your goals.
A marketing plan fits into your wider business plan, which would consider overall strategy, financial plans and cashflow, service range, and operational aims such as staffing and building works and how they work together. It is a useful document to show potential financial backers who are bound to ask about marketing as a means of assessing the risk of return from their investment with you. This is also true if you are bidding for grants.
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