authorities and providers to be taking a fresh look at how to
communicate with eligible families. James Hempsall explains.
As the offer moves towards its target of providing funded places for 40 per cent of all twos, there will be a shift from targeted referrals to a more publicly understood and accessed entitlement. This necessitates a sea change in the way in which we communicate with eligible families.
More than 100,000 of the least advantaged two-year-olds are currently benefiting from places and the aim is to work towards increasing this to 260,000 children in September.
To make this happen, awareness of the offer will need to be maximised on a local and national level. A combination of actions are required.
- Reaching and targeting families in greatest need, who are engaged through their contact with professionals.
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