Features

Nursery Management: Websites - A way to say it all

Websites are now a vital tool in marketing and communicating with parents, says Laura Marcus.

The internet is now the first point of call for people searching for services, and nurseries are no exception.

Acting as a marketing tool and advertisement, a professional and welcoming website is becoming essential to maintaining and growing your business. As well as bringing you to prospective parents via search engine technology, a website helps you to inform and interact with parents and the wider community.

The National Day Nurseries Association (NDNA) reports that many of its members still believe websites would be expensive to launch and difficult to sustain. However, you can buy a domain name for as little as £3 and pay a software developer a one-off fee of around £149 to create a basic website.

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