Algorithms. We’ve all heard of them, but when it comes to compiling a strategy purely to try to ‘beat’ them, you might as well forget it. Not only are the details of them something the special media companies hold close to their chest, but they are constantly changing. The truth is, if you’re putting out great content, consistently, you don’t need to try to trick them:
Hashtags
Hashtags are not particularly useful on Facebook, but great for Instagram. You should only use relevant hashtags, though, don’t include popular hashtags that are of no purpose, just to get views. It won’t work and you won’t reach your ideal customer.
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