You’re putting all the effort in, but is it worth it? Evaluating your social media results is an important part of your marketing efforts. After all, what is the point if you aren’t seeing results?
You need to consider what your aim is. Is it to get new enquiries? Maybe it’s a way of keeping in touch with current families? Or do you just want to keep an up-to-date professional presence, a bit like a shop window?
The first thing we check with all settings is what platforms they are using and where they are seeing their enquiries come from. In almost all of them, Facebook is a frontrunner, with Instagram following closely behind. Twitter and LinkedIn? Great if you have the time, but if not, then prioritise.
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