out your content first, says expert Kate Tyler.
You wouldn't go on holiday without knowing how to get there and where to stay, or build a house without an architect drawing up some plans. Yet when it comes to representing your business online, we see countless nurseries diving headfirst in to social media without a plan in sight.
Firstly, be clear on who will be involved in creating content and managing your social media profiles. If it will be more than one of you, consider using Google Docs (see www.google.com/docs/about) or Google Sheets (www.google.com/sheets/about) for your plans.
Google Sheets allows you to create a spreadsheet (similar to Microsoft Excel) and give multiple people access. Crucially, all changes are saved as you go along, so whoever looks at it will always see the most up-to-date version (unlike with Excel, where different people might have different versions saved).
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