Features

Social Media: Race to the top

Most settings now have websites, but do they stand out in the
Google rankings? Kate Tyler demystifies the world of search engine optimisation.

Like it or not, Google dominates our time online. We may talk of other search engines, we may have some websites we head to directly, but the majority of regular web users search Google multiple times every day. This means that how you rank in online search has become a vital part of how parents find and choose you over your competitors.

Say you are a Birmingham nursery with a website. If a parent types 'nurseries in Birmingham' into Google, will you be up at the top of the list? Will you even be on the first page? If you think your rankings need some remedying, read the following guide.

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