Features

Social media - Recruitment drive

Your online networks can play a key part in attracting the right
staff. Kate Tyler explains how to make yourself stand out

From management to catering, nursery nurses to special educational needs co-ordinators, it is your staff who make the difference between inadequate and outstanding provision.

Recruitment is now a diverse business, with many trying a mix of online adverts, specialist press and listings sites. So what role can social media play? And how would you begin? Here's a guide.

1. Be clear on the benefits

We have talked before about making the benefits of your setting clear to parents through your social media channels. To recruit successfully, you now need to apply the same logic to your staff.

Ask your current staff what they like about being with you. Do you offer good working conditions? How do you reward loyalty? Are you great at professional development and training opportunities? The settings that manage this successfully do it in a way that involves current staff and makes them feel valued.

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