While Facebook is the marketing platform of choice for many nurseries, now could be the time to start broadening your social media footprint. Now with nearly 31 million UK users, a host of associated trends, brands, and even language (think ‘influencers’, with ‘influencer marketing’ used increasingly by brands), Instagram is your next stop.
Now ten years old, Instagram has a slightly younger audience than Facebook. Twenty-five to 34-year-olds represent its largest demographic, mirroring the age of many new parents and families looking for childcare.
Instagram is an extremely visual platform. But though it is reliant on good imagery, that doesn’t mean your photos all need to be professional, expensive, posed-for shots. Whilst these can work well, we are increasingly finding that natural, authentic photos, capturing a moment are really well received.
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