early in some nursery settings, argues Working Mum.
It's not just retailers who are guilty of 'Christmas creep'; I feel nurseries are too. There's enough of a build-up about the festive season without childcarers hyping up the children before they've even begun to open their advent calendars.
My friend was rolling her eyes in August when she read in her daughter's nursery newsletter: 'With the festive season around the corner: 16 weeks to be precise ...' They had only just returned from their summer holidays, to be confronted with plans for celebrating Christmas. Four months is a long time for anyone. It's an exceptionally long time for a child in their early years.
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