The mantra of quality not quantity can be heard loud and clear from the key players among the mid-market nursery chains who have decided to run 'boutique' chains rather than become the largest providers in the sector.
They prefer to retain a personal, hands-on style of management and generate healthy profits without running on a treadmill of continual expansion. A recent study by the healthcare consultancy Laing and Buisson reported that some groups offering relatively few places are generating an annual revenue of more than 1m.
As Ian Millar, a director of Child & Co, says, 'A lot of people are making not unreasonable revenues from providing the best quality care they can. Controlling the quality is the thing.
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