Action for Children, which acquired 4Children’s 41 nurseries last year, said it took the decision to re-brand as it wanted all its nurseries operating under the same umbrella.
The new name of Spring and brand identity was developed by independent design consultancy Pentagram and market research agency Supernova, which consulted with parents with children attending a nursery and parents looking for a nursery.
Ruth Pimentel, director of nurseries at Action for Children, said, 'Historically the signage and branding for the nurseries has not been strong and the launch of Spring gives us a great opportunity to shout about what we do and to get noticed by parents and by staff wanting to work in a setting which believes in doing the best for all children.
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