Councils running bus ticket campaigns advertising the free childcare places for two-, three- and four-year-olds include Lincolnshire, North Yorkshire, Coventry City, Darlington Borough, Milton Keynes, Stoke-on-Trent City, Redcar and Cleveland Borough, Reading Borough, Central Bedfordshire and Calderdale.
Lincolnshire County Council ran its campaign during February and March, advertising the 15 hours of free childcare for disadvantaged two-year-olds on the reverse of more than one million bus tickets on journeys across Lincoln, Gainsborough, Skegness and Grantham.
Ticketmedia, the company behind bus ticket advertising, estimated that more than 80,000 adverts were seen by bus passengers in Lincoln, Gainsborough and Skegness, and 250,000 in Grantham.
The county council said the aim of advertising on the reverse of bus tickets was to target local parents with eligible two-year-olds who were unaware of the free childcare offer.
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