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Animal magic

The creator of a perennial children's favourite tells Annette Rawstrone what elements he thinks will make a book a hit with early readers Rod Campbell's classic Dear Zoo is celebrating its 25th anniversary this month. It remains a firm favourite in many nursery book corners, with new generations of children guessing what the perfect pet will be (for the uninitiated, it's not an elephant, snake or even a monkey, but a puppy!).

Rod Campbell's classic Dear Zoo is celebrating its 25th anniversary this month. It remains a firm favourite in many nursery book corners, with new generations of children guessing what the perfect pet will be (for the uninitiated, it's not an elephant, snake or even a monkey, but a puppy!).

Dear Zoo is an ingeniously simple lift-the-flap book with uncomplicated pictures and gentle humour, such as the camel with his nose in the air, who was 'too grumpy', and the tall giraffe whose head sticks out of the packing crate. With more than a million copies having been sold worldwide since 1982, it's a book that children enjoy returning to repeatedly.

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