Establishing a pricing policy or reviewing fees is, arguably, one of the most problematic tasks of the nursery owner or manager. Invariably, nurseries spend differing amounts of time and energy on the process, from simply charging the same as the nursery down the road to undertaking a more detailed analysis of the local market and affordability.
In setting the price you charge for your service, you need to consider various factors, including local market rates, what people in your area are prepared to pay and your overheads. It is a complex business, but a crucial one to get right because of its obvious major effect on the sustainability of your business. Setting prices too high can reduce occupancy levels or result in a lack of enquiries for a nursery place, while undercharging can be devastating for the business.
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