The text on the back cover of a child's picture book is skilfully written by publishers to act as a mediator between the picture book and the adult buyer. It aims to attract the adult, who is likely to act as the mediator between the book and the very young child.
For a book to become a very young child's favourite, it needs to be presented in a way that they can relate to and find interesting. To mediate successfully, adults have to genuinely like the book. Even very young children can detect how adults feel about a book; enthusiasm, like negative feelings, is infectious.
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