It is despite breakfast cereals and yoghurts having celebrated the largest reduction in sugars between 2015 and 2020 as part of the Government’s Sugar Reduction Programme, which is still shy of the 20 per cent target they were supposed to achieve.
Action on Sugar, an expert group based at Queen Mary University of London, which carried out the research says that given that just nine cereals and six yoghurts surveyed were low in sugars and only four cereals were low in both sugars and salt, child friendly packaging on products that have high or medium sugar contents, salt and/or saturated fat so be ‘completely removed’.
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