The chain, which has 32 nurseries, set up the All Employee Share scheme five years ago, allowing staff to save to buy shares in the company. For every share they bought they received one free.
Now the chain has set up the Employee Share Ownership Trust (ESOT), with three elected staff on the board, which has bought more than 30 per cent of shares of existing shareholders to be distributed among its 770 employees.
Staff will now receive two free shares for every one they buy and the company will be able to distribute free shares at the end of each financial year, depending on its performance.
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