In March, the Government announced the £33.5m research project, which will follow the lives of children and their families from pregnancy to the early years.
The health and wellbeing study is five times larger than any other previous birth cohort studies.
It will track the growth, development, health, wellbeing and social circumstances of 90,000 babies born in the UK and their families.
Recruitment for families to take part will start in 2013.
Professor Finch is a leading social scientist, currently professor of sociology at Manchester University and a former vice chancellor at Keele University.
The initial appointment runs from October 2011 to September 2014 but may be renewed for a further three years.
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