A ban on adverts for junk food during television programmes aimed at children under 16 came into force in 2008.
However, children’s TV viewing peaks between eight and nine pm. Currently, advertisers are able to use legal loopholes to promote their products to children both on TV and online during popular early evening entertainment shows.
A survey of more than 2,000 parents of children aged four to 16 by the British Heart Foundation, released today, reveals that seven in ten parents have been pestered by their children to buy junk food they have seen advertised on TV.
Around 30 per cent of children in the UK are overweight or obese.
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