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Coronavirus: Sesame Street launches storylines to help parents through the pandemic  

Families
Elmo and his mum, Mae, are at the heart of new content created by UNICEF, Sesame Workshop and the Lego Foundation to support parents around the world with the impact of Covid-19.
Elmo and his mum Mae are at the heart of new content UNICEF and Sesame Workshop are creating to support parents around the world PHOTO Sesame Workshop
Elmo and his mum Mae are at the heart of new content UNICEF and Sesame Workshop are creating to support parents around the world PHOTO Sesame Workshop

The three organisations have come together to launch the Parenting Partnership, which will be rolled out to address the specific needs of parents and carers worldwide.

The first phase of the partnership involves newly-created Sesame Street content, available in ten languages, which address common issues, such as adapting to spending more time in the home together, and not being able to socialise with friends.

It aims to support parents with skills and resources to engage children in learning through play, as Elmo does with his mum.

Mae’s Minute is a reminder to parents of the importance of one-to-one time with children over the pandemic, to help them try to regulate big emotions and changes.

Here’s a first look at one the new resources: Mae's Minute: Supporting Elmo during COVID-19 | UNICEF - YouTube

Over the past six month, the organisations gave been working together to release content to help parents promote their own physical, emotional and mental health and wellbeing, which is key to fostering their children’s healthy development.

Here are some of the resources that are available for parents:

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