Is the Government's childcare recruitment campaign really just a carrot on a stick until it tackles the issue of pay? Annette Rawstrone investigates
Margaret Hodge, employment and equal opportunities minister, is following Kitchener's World War One battle cry with an equally rousing recruitment campaign declaring that our nurseries need you. She has pledged to recruit 83,000 childcarers into the profession by 2003. It is two months since the launch but it is still uncertain whether her campaign is just fighting talk or will succeed in successfully rallying the childcare troops.
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