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Due rewards

Experienced staff are a nursery's most valuable asset. Simon Vevers looks at imaginative ways of rewarding long-serving members of staff. Shopping in New York, gazing at the Paris skyline from the top of the Eiffel Tower or lazing in a gondola as it carries you through the waterways of Venice. Which do you fancy? Well, that's the question staff at Child & Co are now asked by their employers when they notch up ten years with the company. And if they stay with the nursery chain their long service and loyalty will continue to be repaid in succeeding years.

Experienced staff are a nursery's most valuable asset. Simon Vevers looks at imaginative ways of rewarding long-serving members of staff.

Shopping in New York, gazing at the Paris skyline from the top of the Eiffel Tower or lazing in a gondola as it carries you through the waterways of Venice. Which do you fancy? Well, that's the question staff at Child & Co are now asked by their employers when they notch up ten years with the company. And if they stay with the nursery chain their long service and loyalty will continue to be repaid in succeeding years.

Just how much of a premium companies, like Child & Co, are placing on the retention of experienced and highly-qualified staff is measured by the expensive lengths being taken to ensure their long-serving employees feel valued. But, while some employers offer subsidised childcare and other more conventional benefits such as extra holiday entitlement, so far not many of the major chains have opted for imaginative treats or been as generous with their largesse as Child & Co.

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