As the world of work becomes ever more competitive, isn't it time we admitted there's more to life than money? David Cameron would certainly have us believe so.
Since the Conservative leader's high-profile speech in May, the idea of a 'happiness index' has gathered momentum in the national press. Many column inches have been expended on discussing how happy we are - or aren't.
It's not only Mr Cameron who is pre-occupied with the well-being factor.
His views are compounded by Professor Richard Layard, director of the Centre for Economic Performance at the London School of Economics (LSE). He has written a book on the relation of happiness to economics and purports that 'GDP is a hopeless measure of welfare'.
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