In the report, ‘Averting a Recipe for Disaster: our Children and their Food’, Paul Lindley, the founder and chief executive of baby food company Ella’s Kitchen, calls on the food industry and British political parties to create a food manifesto for the under-fives to address the ‘devastating impact of diet-related disease.’
He claims that to date the solutions to the most pressing problems around nutrition for the under-fives, while independently positive, have been too fragmented and on too small a scale to tackle childhood obesity and the increasing incidence of children going hungry across the UK.
Mr Lindley, (right), said, ‘The current cost to the NHS of diet-related disease is estimated to be nearly £6bn annually and the impact of poor nutrition stretches far deeper, with long-term impacts on national productivity.
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