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ICP Education to rebrand as 'Bright Stars'

Nursery group ICP Education is changing its name to Bright Stars to reflect its ‘shining reputation’ in the early years.
ICP Education is to rebrand to Bright Stars
ICP Education is to rebrand to Bright Stars

The move by the group of 68 nurseries to rebrand comes after Oakley Capital became a major stakeholder in the business in May.

ICP Education was formed in 2020 when ICP Nurseries, which was established in 2016, merged with Cresswell Nurseries.

Despite the name change and a new logo for the group, all the nurseries will retain their own individual branding.

ICP’s executive chairman Stephen Booty said, ‘We chose Bright Stars as it celebrates the children and staff in our nurseries. It is also the name of one of the nurseries within our group.

‘The little boy and girl in our new logo represent the children that we care for and support to learn, reaching for the stars. The stars represent each of the five years that most children are with us, growing from a little star into the biggest and brightest star.'

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