It is not long since the festivities of Christmas, yet how many of the toys that children received as gifts are now at the back of the cupboard? This current generation of children is as likely as their predecessors to get bored and abandon a toy that looked attractive in the advert, but has limited interest below its surface attractions or what pushing the buttons will deliver. The advice to 'throw away the toy and give them the box' has been around for some time now - children may well play longer with interesting packaging that offers scope for busy fingers and imaginative pretend play, than with the packaging's contents.
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