The Committee of Advertising Practice (CAP), which writes and maintains the UK advertising codes, is to hold a consultation with members of the public in the New Year on whether rules dedicated to the targeting of advertising to children of food and soft drinks high in fat, salt or sugar are needed in the non-broadcast code.
At the moment no rules dedicated to the governance of non-broadcast (signs, billboards, magazine and newspaper adverts) advertising to children of unhealthy food and drink exist in the UK.
While the current non-broadcast code states that food and soft drink adverts must not condone poor nutritional habits or an unhealthy lifestyle in children or encourage ‘pester power’, the CAP believes a change of approach may now be needed in light of concerns about children’s diets and changes to their media habits.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here