Nurseries and children's centres have until 2 March to register to take part in the 'Miffy Easter Extravaganza', organised by the charity Bliss.
Settings are invited to hold their own 'Miffy Easter Extravaganza' to celebrate Miffy's 60th birthday and raise money for the charity Bliss, which provides support support for premature and sick babies.
The nurseries and children's centres that raise the most money will receive a special visit from Miffy herself in June. Runners-up will win a complete set of classic Miffy storybooks and sticker activity books, donated by Simon and Schuster.
The first 500 settings/individuals to register to take part will receieve an event pack with Miffy balloons, Miffy ears, a poster, colouring-in sheet and Bliss fundraising form.