The campaign, being run by the local authority's early years and childcare service, features men who already work in the profession talking about their experiences and the reactions of other people to their choice of work.
Of 10,716 childcare workers in Surrey, just 385, or 3.5 per cent, are men. This is slightly higher than the national average of 2 per cent.
Mary Angell, Surrey County Council cabinet member for children and families, said, 'It is so important for children to have positive male role models in their lives from a very early age, and we are committed to giving children the very best start in life.
'The men we have already working in Surrey say the work is challenging and rewarding as well as fun, and we hope we can welcome many more men to the profession in the future.'
The male childcare workers who are shown in the campaign material show the range of jobs available in the sector, and include childminders, playworkers and nursery owners.
Dan Wadey, who is the manager of the Butterhill Play Group in Dorking, said, 'Being a man in childcare has been tricky at times; early on it definitely was tricky. Some of my family, particularly my grandad, were quite unsure of me doing it. Although he's proud now, at the time he wasn't sure about me doing it because he comes from a different generation.'
Stephen Liddle, a playworker at Allsorts After School Club in Weybourne, said, 'In today's society, there are a lot of single parents. I think it's a good thing for a man to be there. Children can look up to that, like a second dad really.
'At first I was a bit dubious about working with children in an after-school setting. Once I started it was like a natural thing for me to do.'
Further information www.surreycc.gov.uk