The campaign, being run by Surrey County Council, has a dedicated website which has had more than 3,000 visitors and almost 100 direct enquiries. Campaign organisers have so far held information sessions for 37 men.
The council says this is the first time that any men have attended childcare recruitment events in the county (News, 21 April).
Of 10,716 childcare workers in Surrey, just 385, or 3.5 per cent, are men. This is slightly higher than the national average of 2 per cent.
Cheryl Marie, recruitment and retention outreach officer in the early years and childcare service, said, 'We are delighted with the results so far. As well as hundreds of calls, e-mails and visits to our website, the roadshows we held in shopping centres in Woking and Camberley proved popular, with another 47 men asking for more information.'
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