The Creating Happy Memories campaign from charity Family Action with support from Fisher Price, aims to inspire parents and caregivers to play with their children by providing straightforward and accessible activity ideas that are designed to support young children’s development, such as junk modelling, mud, sand and nature play.
As part of the campaign, parents and caregivers can also access guidance and practical tips from Fisher Price ™ Play Lab child development experts on how to create engaging play spaces as well as blog posts discussing any barriers to play and how these can be overcome, covering - how to make time for play, being comfortable with risk, and how to ‘let go’ and play as an adult.
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