News

New inquiry into sexualisation of children

Restrictions aimed at preventing sexualised products from being targeted at children are to be considered as part of a new Government review.

Children’s minister Sarah Teather has asked Reg Bailey, chief executive of Christian charity the Mother’s Union, to conduct the review to address parents’ concerns that children are being pressured into growing up too quickly.

The review will define what is meant by ‘excessive commercialisation’ and ‘premature sexualisation’ and investigate the possible harm caused. It will also identify what systems are in place to allow consumers to voice their complaints and assess whether new measures are required to restrict the sexualisation and commercialisation of childhood by businesses. 

Pole dancing kits

The review follows media outrage after products such as pole dancing kits and push-up bras aimed at nine-year-olds were stocked by major retailers, including Tesco and Asda.

Register now to continue reading

Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:

What's included

  • Free access to 4 subscriber-only articles per month

  • Unlimited access to news and opinion

  • Email newsletter providing activity ideas, best practice and breaking news

Register

Already have an account? Sign in here