Children’s minister Sarah Teather has asked Reg Bailey, chief executive of Christian charity the Mother’s Union, to conduct the review to address parents’ concerns that children are being pressured into growing up too quickly.
The review will define what is meant by ‘excessive commercialisation’ and ‘premature sexualisation’ and investigate the possible harm caused. It will also identify what systems are in place to allow consumers to voice their complaints and assess whether new measures are required to restrict the sexualisation and commercialisation of childhood by businesses.
Pole dancing kits
The review follows media outrage after products such as pole dancing kits and push-up bras aimed at nine-year-olds were stocked by major retailers, including Tesco and Asda.
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