The new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink in children’s media, will apply across all non-broadcast media including in print, cinema, online and in social media targeted at under-16s, and will come into effect on 1 July 2017.
Under the restrictions, characters and celebrities popular with children will no longer be allowed to advertise unhealthy options.
The move by the Committee on Advertising Practice (CAP) to bring non-broadcast advertising restrictions in line with the rules for TV, is designed to protect the health and well-being of children.
It is in response to wider concerns surrounding childhood obesity, as well as shifting media habits among children, and follows a public consultation into online advertising.
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