Almost a third of parents said they did not consider themselves to be the main influence on children’s communication and language skills, with 15 per cent citing school and nursery teachers as the primary influence on children’s communication skills.
As a result, 14 per cent of parents shun the opportunity to read to their children at home, as shown by the poll of 1,000 parents of 0-16-year-olds, carried out as part of the launch of the NLT’s Words for Life campaign. 
Clare Bolton, campaign manager at Words for Life, encouraged nurseries to work in conjunction with parents to improve literacy standards. 'It’s about getting parents involved as much as possible in what is happening in the nursery,' she said.
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