The Children are Unbeatable Alliance, comprising more than 400individuals and organisations, has also sent out thousands of letters topeople with a professional or political interest in children's rights,asking them to add their name to a 'BIG statement'.
The statement says, 'Equal protection from assault is every child'shuman right. Hitting children is wrong and the law should say so -now!'
The advertisement is part of a campaign of lobbying and other actionaimed at amending the Children and Young Persons Bill that is currentlygoing through Parliament.
Tony Samphier, the campaign communications consultant, said, 'In twoweeks time we will be launching a postcard campaign aimed at MPs andthings will unfold from there. A ban on smacking is necessary from ahuman rights and equality perspective, irrespective of what publicopinion is.'
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