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Princess of Wales launches new early childhood campaign

Families
The Princess of Wales has launched a major new awareness raising campaign to increase public understanding of the crucial importance of the first years of a child’s life.
As part of the campaign, a short Claymation film has been released of a child during her first five years of life, STILL: Royal Foundation Centre for Early Childhood
As part of the campaign, a short Claymation film has been released of a child during her first five years of life, STILL: Royal Foundation Centre for Early Childhood

Launched today (Tuesday 31 January), ‘Shaping Us’ is a new long-term campaign from The Royal Foundation Centre for Early Childhood. It is spearheaded by The Princess of Wales with support from a range of high-profile figures.

Under the campaign, a short film is being released highlighting how babies and children develop in response to their earliest experiences.

The 90-second Claymation film shows how a little girl named Layla develops from pregnancy to age five and how she is shaped by her interactions with the people and environment around her. The short film will appear on Piccadilly Lights at Piccadilly Circus and will be screened in cinemas across the UK from Friday.

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