The 220,000 campaign, covering Aberdeen, Aberdeenshire and Moray, encourages members of the public to come forward if they suspect that a child might be suffering abuse or neglect.
If successful, the campaign could be rolled out across Scotland to help people spot signs that a child might be abused. This could include a child with an injury who is unwilling to explain how it happened, very young children playing in the park late at night, a neighbour's children left alone while their parents work, or their own child's friend who appears quiet, withdrawn and afraid to go home.
A 24-hour helpline has been set up for people in north-east Scotland to call for information or to report any concerns.
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