According to Which?, which compared the nutritional content of the top selling breakfast cereals and their own-brand equivalents, 32 out of the 50 were high in sugar.
Cereals aimed at children fared the worst, with 12 out of 14 containing high levels of sugar.
The worst offender was Kellogg’s Frosties, with 37 per cent of sugar, followed by chocolate rice cereal from several supermarkets, and Kellogg’s Coco Pops and Sugar Puffs.
Even cereals marketed as being healthy, such as Kellogg’s All-Bran brand flakes and Special K, were high in sugar.
Which? found Nestle Shredded Wheat to be the healthiest cereal, with its low levels of sugar, fat and salt, along with Quaker Oat So Simple Original and Weetabix.
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