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Staff need to feel that they are valued team members, and this in turn will promote excellent customer care, says Ann Langston When we think about the children and families our nursery serves we may think about them more as part of our family than as our customer base.

When we think about the children and families our nursery serves we may think about them more as part of our family than as our customer base.

However, parents and children are what any nursery is founded upon. They deserve to be treated with care and consideration at all times.

Customer care is all about ensuring that your nursery offers a high-quality service to parents and children. Of course any organisation that cares for its 'customers' also cares for its staff. The first and most important rule in ensuring that staff are fully committed to caring for children and parents is to care for them - in other words, what goes around comes around!

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