What made you decide to create a children's fashion brand?
For 14 years I worked as a senior manager for Coca Cola in the UK and Europe. During this time I was immersed in the ethos of the best brand in the world and gained an in-depth understanding of how to deliver something really special. Co-owning Enchanted Forest Nurseries with my wife Mariessa since 2006 along with my keen interest in fashion fuelled my burning desire to bring my own company and brand to life, and the birth of our daughter in 2012 gave me the final inspiration I needed to focus on creating a junior fashion range. My wife is fully involved in our nurseries, along with a very competent senior team, so now just felt like the right time to launch.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here