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Spotlight on ... Joanne Roach, author of the Foodies Books

Name: Joanne Roach

Position: Author of the Foodies Books series for children, about growingseasonal food

- How do you feel about being a semifinalist in the 2009 HSBC Start-UpStars Award?

I'm thrilled for me, but what it represents is also important. Finallypeople are realising children and healthy food makes good businesssense. It makes money because it's worth doing.

- What was the inspiration for the Foodies Books?

I was an early years development person for years and kids from thelocal school used to come over to my veggie patch. I was shocked whenone of them asked where the strawberries were, in December. I wanted torecapture the magic of seasonal food. I'm not a purist but food is lessexpensive, more environmentally friendly and above all, tastes betterwhen it's in season.

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