The bear, Mr Willow, aims to teach children how to cook and be more confident in handling food.
He has already helped promote healthy food activities and served nutritionally balanced meals to Willow Cottage Nurseries in Oxfordshire, and is now set to deliver his healthy message to settings across the country.
Mr Willow's motto is 'Start it off', echoing chef Jamie Oliver's 'Pass it on' campaign that promoted healthy school dinners.
The creator of the teddy bear chef and owner of the two Willow Cottage Nurseries, Valerie Grady, has launched a website headed up by Mr Willow to offer childcarers downloadable taster packs, including fun food activities, healthy food ideas, games, recipes and a full three-week children's menu.
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